Specialty Websites by Sotheby’s International Realty

by Alden K. Yamane (R), VP, Managing Director on August 31, 2012

by Alden Yamane

In June, the Sotheby’s International Realty brand launched a specialized website, farmandranchSIR.com. This is the first of a planned series of branded websites featuring specialty markets. The initial specialty market site is focused on the luxury Farm and Ranch segment. Currently, the brand’s portfolio of property listings in the Farm and Ranch segment exceeds $6 billion in listings worldwide.

The website, farmandranchSIR.com, is similar to the brand’s website, sothebysrealty.com in appearance and functionality. The site provides information on the Farm and Ranch lifestyle as well as listing information on Sotheby’s International Realty offerings located around the globe. The site enables clients to search for a full range of rural, recreational, and acreage property including the following segments; ranches, farms, plantations, estancias, haciendas, equestrian properties, fishing and hunting properties, vineyards, and timberlands.

In the future, the brand plans to launch additional specialty sites featuring specialty markets including those currently featured on sothebysrealty.com such as golf, ski, and waterfront properties.

The specialty websites exemplifies the brand’s commitment to extraordinary and unique marketing platforms. These special sites will enable us to penetrate lifestyle markets and specifically reach the right audience of buyers.

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About the Author

Alden Yamane ,

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Drawing on his many years of real estate experience, Alden is involved in both real estate sales and the management of the company. Alden’s expertise and knowledge of the industry make him ideally suited to oversee many administrative aspects of Mary Worrall Associates Sotheby’s International Realty including operations, advertising and marketing. Since he earned his position, he has developed and implemented strategies that have maintained the company’s status as a market leader. Born and raised in Honolulu, Alden joined the company in 1980 as a sales associate and quickly became a valuable asset to the firm and one of its top producers. He served as broker-in-charge for a branch office and continues to be integral in agent development, having assisted with countless successful listing, marketing, and sales campaigns for many of Honolulu’s most exclusive properties. Although he currently serves in an executive position, he remains active in the real estate community and continues to assist clients in sales transactions. This provides him with exceptional insight into the needs of the company and it’s clients.

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